Ahh Pinterest…a blackhole where you can spend hours learning to make the perfect roast chicken, plan your dream vacation or get lost in an endless sea of cat memes. But how much do you really know about your fellow users?
Well it turns out that 90% of weekly users turn to Pinterest to help them make their purchasing decisions – either immediately, or when planning for later purchases. Additionally, 55% of pinners log onto the site specifically to find products. These factors help make Pinterest nearly four times more effective at generating sales than other digital campaigns.
Armed with this information you have probably jumped to the obvious conclusion that if you are a business looking to sell something online- chances are your customer is on Pinterest.
So, how do you reach them AND how do you do so without spending all day online? Well we recently did just that for one of our clients. Building a page from scratch and growing their following from 0 to 300k engaged monthly viewers in just 30 days. Curious how? Read on…