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Pinterest Case Study: 0 to 300k in 30 Days

Ahh Pinterest…a blackhole where you can spend hours learning to make the perfect roast chicken, plan your dream vacation or get lost in an endless sea of cat memes. But how much do you really know about your fellow users?

Well it turns out that 90% of weekly users turn to Pinterest to help them make their purchasing decisions – either immediately, or when planning for later purchases. Additionally, 55% of pinners log onto the site specifically to find products. These factors help make Pinterest nearly four times more effective at generating sales than other digital campaigns.

Armed with this information you have probably jumped to the obvious conclusion that if you are a business looking to sell something online- chances are your customer is on Pinterest.

So, how do you reach them AND how do you do so without spending all day online? Well we recently did just that for one of our clients. Building a page from scratch and growing their following from 0 to 300k engaged monthly viewers in just 30 days. Curious how? Read on…

(*Citation: Pinterest for Business)

THE CASE

the client. a small family business selling a tangible product

the goal. utilize Pinterest to drive growth and website traffic

the results. 321.35k impressions, 300k monthly views, 335+ link clicks

OUR TOP 3 TIPS

1. THE 5 X 5 RULE
The goal with Pinterest, as with most social platforms, is to make the content do all
the heavy lifting! Have an amazing image, recipe or tip? Get creative with your boards
and find a way to have it live on not one but five boards on your account to optimize
reach.

OUR TOP 3 TIPS

2. 15 BOARDS
The most successful accounts on Pinterest have one thing in common- an excess of
15 Pinterest boards. AND once you've built out your 15 boards fill them with rich
keywords. Add short descriptions (100 characters or less) and keywords to
increase your chances of being found via search.

OUR TOP 3 TIPS

3. RULE OF TEN
While more is really more in the case of pinning, we find that posting 10 times a day
(everyday!) is the secret sauce to optimal engagement. Don't have the time? Take
advantage of one of many auto services, load your pins and let it work it's magic!

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