Drive traffic and purchase opportunity:

Sending newsletters provides you with the perfect opportunity to highlight a product or service directly to your target audience. Lead with the pain points your brand solves and directly correlate it to the benefits of your product- providing ample incentive to click through and view more. B2B marketers say that new product and feature announcement marketing emails have the highest click-through rate. (HubSpot Blog Research, 2021) Increase your sales opportunities and utilize newsletters to share your services!

Connect with your customers:

Building relationships with existing and prospective customers is essential for your business’s success. Sharing fresh ideas and strategies reminds the reader how you can add value to their business. 50% of people buy from marketing emails at least once per month. (Salecycle, 2022) Generate quality leads with your newsletter and present the pain points your potential clients desperately need the answers to. When you can solve their greatest challenge with a click of a button, your subscriber is guaranteed to make a purchase.

Build (and own access to) your community:

Start a conversation in your newsletter and finish it on your social media platforms (and vice versa!) to generate and build engagement through your overall online community. Monthly reminders to join your newsletter via social media are an effective approach to establishing a consistently growing email database of subscribers, that can easily be converted into clients. 59% of respondents say that marketing emails have influenced their purchases. (Salecycle, 2022) Remember, Instagram, TikTok, and Facebook could be gone tomorrow…with your newsletter contacts, you never have to worry about losing access to your business’s lifeline!